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Getresponse and Convertkit two automatic e-mail marketing tools with a range of features but both very interesting depending on what you need!
First of all, for whom do you get the automatic e-mail marketing tools?
You can do email marketing in my opinion from an email list of 200 customers.
small businesses, startups, e-commerce stores, affiliates, marketers, …
Convertkit is good for small and large companies. Affiliation, Marketing, blogging … Entrepreneur, let’s take a look at the features of Getresponse and Converkit.
GetResponse is a reliable designed tool that can be quickly taken in hand by a beginner as well as a professional.
Responsive and personalized email editing
With GetResponse, everything is responsive.
It allows you to take in hand the design and sending of your personalized emails with the information from your contact list.
By editing your work, you can see the mobile preview of what your email could look like on a smartphone.
On top of that, you have the preview in the mailboxes of the available email providers like Gmail. GetResponse is perfect to make sure your email is received and optimized.
Advanced segmentation of contact lists
With GetResponse, database segmentation is very easy. This allows you to send specific messages to certain people.
Certain criteria allow you to segment your database, such as the date the person signed up, the way the person knows you (e.g. social networks), the data provided by prospects when they signed up (gender or age), the IP address, the readiness of prospects to open emails, click on links, etc.
Personalization of the time of receipt for each subscriber
In spite of the perfect personalization of the mails and the segmentation of the address book, GetResponse does not stop there.
It is possible to specify the exact time you want your contacts to receive your message, taking into account when they are likely to be reached.
All this is possible with the “perfect timing” function that takes care of everything!
You will be able to observe the results in GetResponse’s statistical tools, which are very powerful in every respect.
Efficient monitoring and statistics tools
As in the point above, GetResponse’s tools are state of the art.
The dashboard is very easy to use and shows the power of the tool. You can directly follow the mailing campaigns and your subscribers in the dedicated tabs.
A/B Testing is a GetResponse feature that allows you to send two (or more) versions of the same email to two (or more) samples by modifying certain elements such as: the subject of the email, the sender of the email, the design and the content.
This makes it possible to know in a few clicks which version is the most efficient and the autoresponder has understood this.
Automatic list cleaning
When a subscriber wishes to unsubscribe, the requests received are quickly processed by the services so as not to have problems with email partners.
Creation of email capture forms
For mail capture, GetResponse offers several categories from which you can choose:
- Subscribe to a newsletter
- Event Registration
- Register for a free course
- Product Order
- Free Download
- Seasonal forms
With the built-in free templates, you can create your capture forms from scratch. After creating your email capture form, you have access to a page to manage the acknowledgements. Convenient.
Ability to conduct online surveys
It is also possible for GetResponse to use its tools to put online surveys to be sent directly to its subscribers.
What are the advantages and disadvantages of GetResponse?
The only drawback of GetResponse is its price: it is a little more expensive than .
GetResponse has more advantages than disadvantages:
- Access to hundreds of free email templates that can be customized and a non-negligible image store!
- A high rate of deliverability compared to other software
- Multi-user management
- Multiple language support
- 24/7 support
ConvertKit is an email marketing management tool. You will find an editor to set up personalized emails, forms and landing pages from existing templates. You also have the possibility to automate tasks according to the interests of your audience.
Convertkit allows you to build a strong relationship with your audience. And you can do it in a very short period of time. With your subscriber data, Convertkit gives you the possibility to personalize your e-mailing. This will help to strengthen your relationship with your audience. Then, the tool makes e-mail marketing easier for everyone. Convertkit therefore offers a complete set of functionalities to collect, process and exploit the personal data of your consumers. This software is powerful, practical, and can help you launch your activities. Therefore, we strongly recommend it.
CONVERTKIT – FUNCTIONALITIES
- WITHOUT Image Library
- Drip marketing campaigns
- CAN SPAM Compliance
- Dynamic content
- E-mail resulting from an event
- E-mails optimized for mobile format
- WITHOUT Customer Surveys
- Subscriber Management
- List management
- Model management
- Referral pages and web forms
- Reports and analysis
- Automatic answering machines
- A/B Tests
- WYSIWYG e-mail editor
ConvertKit’s prices :
- 0 to 1000 subscribers: that’s $29 every month.
- 1000 to 3000 subscribers: it’s $49 every month.
- 3000 to 5000 subscribers: it’s $79 every month.
- More than 5000 subscribers : The price varies according to your needs.
More than 70 integration APIs that are custom integrations in case you have a developer on your team. These integrations are some of the best known on the market. We can mention: Wix, Squarespace, Gleam.io, etc. It is a relatively recent tool compared to these competitors. It is quite normal that it has a low number of integrations. However, these integrations are among the most popular. Therefore, this should be sufficient for each user considering the quality of the tool provided.
Finally, as I always say regarding email marketing autoresponders, it’s worth studying your options for yourself, each of these autoresponders is free Getresponse has a free three day 30 day trial and convertkit has a free 14 day trial, I’ve put the links at your disposal so you can go and start your free trials today and see which one is the right one for your business.
I hope you enjoyed this article!