HubSpot offers the inbound tools you need to accelerate your growth. HubSpot has marketing, sales, content management, and customer service tools that allow you to attract, interact with, and retain your customers, all built around a CRM. Marketing Hub tools help you drive traffic to your website, launch effective marketing campaigns, and generate more interest in your business. Sales Hub tools are useful for tracking every interaction with your prospects – automatically. You can organize your activities, close deals and track your entire pipeline to engage with your prospects in a human and relevant way.
HubSpot Service tools help you keep your customers happy and turn them into promoters. With this software, you can respond to your customers faster, improve the productivity of your teams, and help your customers find solutions to their problems. Let’s take a look at how these tools can help you and your business. In your HubSpot account, the main navigation bar at the top of the screen gives you access to all of your information and tools within HubSpot. Your HubSpot account is based on the CRM database, which stores the contacts you’re connected to.
Your contacts are a great way to see your level of engagement with your target audience and the impact you have on them.
You can also measure this, along with the results of your other initiatives, in your dashboard reports. With them, you get complete visibility into your business performance, and you can analyze data on how you’re attracting, engaging and retaining prospects and customers. By the way, to chat with them, the Conversations tool is available in the main navigation bar. You can use it to interact with your site visitors in real time and quickly answer their questions.
Now let’s move on to your marketing tools, which consist of ads, emails, social media and tools specific to your website and its design.
The last two are automation tools: sequences and workflows. With them, you can achieve your goals quickly to provide your customers with what they need, when they need it. Finally, you have a full library of reporting tools to help you track the metrics that matter most to you. Now let’s move to the right side of the main navigation bar.
The search bar allows you to search for anything in HubSpot, whether it’s contacts, tools, help documents or online courses. So if you’re having trouble finding something, this search bar is a good place to start. Next, the store icon gives you access to the application and resource marketplaces. Finally, the gear icon allows you to access all your account settings. The last icon you can click on is this one, which gives you access to your profile and preferences, as well as HubSpot Academy, which offers many free inbound marketing and HubSpot training courses in multiple languages!
Free version of HubSpot CRM
This is rare enough to be highlighted: HubSpot is available completely free, for an unlimited number of contacts, and an unlimited number of users.
But beware: the free version is limited in terms of features. And since HubSpot’s teams are good at marketing, they knew how to make the paid features very desirable, by keeping them visible in many places in the software.
Some limitations of the free version of HubSpot CRM:
– 15 minutes of calls per month per user
– Email tracking limited to 200 notifications per month
– 5 email templates maximum
– Only 1 calendar for scheduling appointments
– 1 single pipeline
– 10 custom fields maximum
The free plan includes the following features:
– Contact Management: Get an overview of a contact’s activity on your website. View page views, form submissions or any other activity from one place.
– Contact Website Activity: Get an overview of a contact’s activity on your website. View page views, form submissions or other activity from one place.
– Gmail and Outlook Integration: Connect HubSpot CRM to your Gmail or Outlook inbox to schedule emails to be sent from the CRM.
– Lead tracking: Use the lead tracking tool to see which companies are visiting your website and view all available information about them.
– Email tracking and notifications: Track unique emails sent to contacts. Receive real-time notifications when they are opened or links are accessed.
For pricing and benefits of paid versions of HubSpot, continue reading this review or visit the pricing page on the official HubSpot website.
HubSpot paid plans
It’s impossible to detail all the intricacies of HubSpot’s pricing options in this article, so we’ll just summarize them below the 3 plans available for Hub Sales (HubSpot’s paid version for CRM and sales). Keep in mind that each plan benefits from the tools available in the free version.
- Simple automation
- Quote management
- Advanced automation
- Team management
- Required fields
- Email sequences
- Product management
- Electronic Signature
- Customized reports
- Automated Scoring
- Conversational Guides
- Revenue tracking
Pros And Cons
Free (but limited) version
Integrated with Gmail and Google Calendar
Perfect for sales teams
Many marketing features
Chat, forms and appointment scheduling integrated to your website
Support for paying customers only
Some features are complex for small businesses
No quote management in the free version
The free version of HubSpot CRM includes a simple ticket manager that allows you to create requests associated with a customer record, assign them to a team member, and track the resolution status of the request. Tickets can also be opened from a form, an incoming email, and even from a Facebook Messenger account connected to HubSpot. Customer service members can view open tickets from a shared inbox.
In its paid version, Hub Service allows you to manage all the activity of a support team: customer feedback, support ticket manager, knowledge base and much more!
To learn more, please visit the HubSpot knowledge base and the HubSpot community. Finally, if you’d like a more detailed demonstration of the various software, HubSpot’s sales team is here to help.
Whether it’s sales, marketing, customer service or content management tools, each HubSpot software in the CRM platform is powerful on its own and offers even more possibilities when combined with others, and has been designed to help you and your business grow successfully.
We are done with our overview in this article of the main points of the HubSpot platform. I hope you enjoyed this article! If so, feel free to leave your comment 😉