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What Is the Importance of Keyword Research In Website Rankings?
Keyword searching is the backbone of website evaluation. By choosing the right keyword and optimizing it, you will have more visitors and your website will be ranked faster in the search engine. The keyword is the first thing you need to recognize when moving towards optimizing your web page or blog. This article is intended for beginners to better understand the importance of keyword studies in ranking websites and getting visitors.
If you look at the analysis, you will see that the maximum number of visitors to your site comes from a complete hand of your articles. Have you ever given an idea why this is so and what you did right? The reason is that a number of your articles are classified according to the keywords that are searched for in a specific location. Before you embark on this adventure, you need to understand the difference between a long tail keyword and a short tail keyword.
– Short-tailed key phrases are 1 to 3 words long. Example: virtual advertising offers, search engine marketing services nearby.
– Long tail key phrases are very precise key phrases and consist of 3 or more words. Example: How to be at the top of Google, How to investigate a keyword.
Long tail keywords can generate more traffic and revenue for you and increase your chances of being ranked. Wonderful submission can also get you a ranking, but have you ever noticed that content stops getting visitors after a certain amount of time?
When optimizing your website, you need to define key phrases called Meta_keywords, but from 2016 on, this is no longer necessary because search engines like Google are smart enough to regularly discover key phrases and rank your pages mechanically. Ranking a keyword incorrectly would have an effect on your bounce costs and reduce the time a consumer usually spends on the website.
You want to search for keyword density in relation to your content. When robots crawl your site, they can discern the density of keywords and rank your website according to this density. Stay as far away as possible from keyword stuffing, as it can penalize you. Different search engine marketing professionals have a unique view of keyword density, but it should not exceed 2% of the length of the site. You can target more than one keyword, but it is not recommended to exceed more than 3.
The importance of keyword research does not stop there. There are many recommendations and strategies that you may want to familiarize yourself with, and you can use free tools like Semrush and Google keyword planner to track your key phrases and rank your content faster.
How to create SEO friendly content ?
What is the key metric to measure the success of a content?
The answer is:
Organic traffic.
The difficulty, however, is that creating content that attracts organic traffic is the main challenge for marketers.
Once you know the steps to take, adding an SEO phase before the creation of any content will not complicate your content production process too much. And the benefits are worth it: optimization can have a positive impact on your performance in the long run.
By optimizing your text now, you can :
Save time – you can achieve long-term results when traffic comes to your site every month without having to invest a lot in promoting that content.
Create valuable content – you answer the questions your audience really wants to know.
Attract new audiences – People who have found the answer to their question in your article can become a loyal audience and even ambassadors for your brand.
As Google states: “Organic buzz or word of mouth is what builds your site’s reputation with both users and Google, and this rarely happens without quality content”.
In this article, I will guide you through seven simple steps to create SEO friendly content and bring more value to your audience.
The search for keywords
The search for keywords is the basis for a good organic distribution of content. Keywords are the terms that people enter into search engines to find information on a topic.
Contrary to popular belief, keywords are not only about SEO, they also help you find answers to the following questions.
What is your audience looking for? This will help you discover the interests of your audience and choose a topic to write about.
What are they asking for online?
You’ll find out the specific questions on this topic that need to be answered in your content.
You need to start your research with the right keywords. Google recommends that you “think about the words that a user might look for to find your content. For an article, you need to select one primary keyword and up to 5-10 secondary keywords.
How do I select a primary keyword?
When writing an article, it is tempting to take as many keywords as possible and optimize the text for each of them. However, this can be distracting and lead to less complete content.
So choose a main keyword and dig around it. Your main keyword is the central axis around which your article should develop.
you can use this tool for free: keywortool
Understand user research and identify the right format to be presented to him
The content format you choose, the message you convey and the call to action you leave should depend on the search intent of a keyword.
Search intent can be divided into four distinct types:
- Informational search – the Internet user is looking for specific information on a topic.
- Navigational search – the Internet user is looking for a specific web page or site.
- Commercial search – the Internet user is considering a purchase and wants to explore options.
- Transactional research – the Internet user wants to buy something.
How to determine the types of keywords to consider or how to find them?
It’s very simple, some words will serve as clues:
- Informational search – in the title you will find the words “guide”, “tutorial”, questions beginning with “what”, “how”, or lists with “top”, “best”, “checklist” (e.g. “best application to learn Spanish online”).
- Navigational search: the name of a brand, product, or service (e.g., “online marketing course”).
- Commercial search: there are words that allow you to compare products, such as “cheapest”, “review”, “comparison” (ex.: “Amazon product review”).
- Transactional search: “buy”, “price”, ‘”coupon”, etc. (ex.: “product price on Ebay”).
Create a well optimized meta title
The title of your article is not necessarily the title that will appear in the search results. Consider that your article has two titles: the H1 tag displayed on the page itself, and the title tag displayed in the search results snippet.
They may be closely related or similar, but they do not necessarily have to be identical. What is important, however, is that each tag must contain your target keyword.
Although the H1 tag is one of the signals telling search engines how the page is structured, the meta title is more important for SEO.
The meta title presents your content to the audience. It is often the main information that users use to decide which results to click on, especially when searching on mobile devices.
To make your title attractive to both search engines and web users, follow these basic rules:
- Write a unique title for each page.
- Think about the users we have identified before.
- Make your title between 15 and 40 characters long.
- Include your target keyword in the titles.
- Ask yourself if you can ask a question.
- Encourage users to visit the website.
Create an eye-catching H1
Here’s what you need to consider when writing your H1 title:
- Create a unique H1.
- Use words like “how”, “why”, “what”, and “where”.
- Use numbers, for example “top 20”, “top 7”, “N things…” etc.
- Describe what is being talked about in the body of the text.
Optimize meta description
The meta description is what users see under the page title in Google results. If you write it carefully, it can be ideal for encouraging a user to click on your link rather than your competitors’.
To optimize the meta description correctly, there are 5 basic rules:
Make sure every page on your site has a meta description and that it accurately describes that specific page.
Include a relevant keyword in the meta description.
Its length should be 1-2 sentences (140-160 characters). Although there is no limit to the length of a meta description, snippets in search results are usually truncated to fit the width of the device.
Meta descriptions not only need to be written in sentences, they also allow key information scattered over a page to be gathered together.
For example, product page descriptions can include price, age, manufacturer.
These descriptions then become even more attractive to both search engines and users.
Target an emotion and add a call-to-action when relevant.
Structure your content for easy reading
Say you open one of Google’s results and come across a text with huge paragraphs.
On a scale of 1 to 5 how likely is it that you will keep reading?
You’ll probably use the Ctrl+F shortcut, or go looking for a more structured article.
If you give up, the time you stay on the site decreases and the bounce rate increases, which is not good for your site’s ranking.
Good structure is an essential element of good quality content. Subtitles make it possible to scan your content and therefore read it more easily.
A few recommendations
- Make the choice of a long text this is necessary.
- Obtain for a better readability of your article by adding a table of contents.
- Use H2 + H3.
- Be precise, One paragraph = one idea.
- Answer user questions.
- Highlight important ideas.
- Cut out long sentences.
- Use bulleted and numbered lists.
- Check your overall optimization status
- Add recommended keywords
- Make sure your text is unique
Add visual content
People only remember 9% of the information they hear, but when the information is presented in visual form, this figure rises to 67%: this is how our brain works.
By using visuals in your content, you can convey an idea that visitors will remember and share.
Different visuals on a page will not only better convey the information to the user, but will also better circulate your content. Visuals are not only pleasing to look at, they are an essential component of a successful blog post.
