Digital Marketing Strategy & Tips – The Digital Marketing Guide
Your website has gone live after you discovered THE RIGHT concept from a must-have product or service. Do you believe the hard work has been completed and then the buyers will show up on their own? That’s incorrect.
Unfortunately, it is not how online business works. As a small business owner, you must first identify your potential customer (hint: they actually look a lot like you), decide the best medium to meet them on (it’s likely their smartphone), and devise a plan to bring the company in front of their eyes.
And you must first find the client, not the customer must find you! Learn how to do it with these marketing strategies tailored to small and medium-sized firms!
1. Improve the website’s search engine optimization (SEO)
Search engine optimization (SEO) is the method of optimizing the website to draw free, organic traffic from search engines, especially Google, which accounts for over 90% of all web searches. Your website is a vital networking tool, so make sure it’s easy to find and appears at the top of Google’s search results (especially since more than 80 percent of customers do not bother to click past the first page of Google results).
As a result, SEO is critical. That is why businesses devote whole teams to strengthening their SEO. The simplest and most important ways to do SEO yourself as a small business owner are:
Make the website mobile and tablet friendly. Since mobile devices account for more than half of all website traffic, the site must be fluid and sensitive across all channels. Using the Google Search Console software, you can monitor and refine the site’s mobile friendliness, as well as correct minor problems including spacing and font size.
Make a keyword study list. Get into the mind of your customer. In a search engine, what words or phrases will they type? What are the words you’d like to see on Google? For eg, if you’re an online graphic designer, you’ll probably want to use the phrase “graphic designer in (city, state).”
The keywords you care for should be included in the title tags, META tags, headers, first line, and subheadings. Consider incorporating it into the material of the pages in a normal way.
Get the website’s user interface enjoyable. Is it easy to use? What about the time it takes for a website to load? If a site takes more than a few seconds to load, customers can abandon it. Less than 500kb would suffice if you optimize WordPress by using only the plug-ins you need and ensuring that the images are not too big.
Pay close attention to the design’s aesthetics. Your website is a snapshot of your company’s reputation and prestige, so make sure it meets yours and your customers’ needs.
Find out where you are. Consider building a Google My Business profile to appear on Google maps and in local searches (good/service + city) whether you have a physical location where you host the public, provide home services, or provide a delivery service in a particular geographic area.
Design suggestion: Make a strong first impression by customizing a Getstencil prototype. Choose a theme that represents your brand’s style, or add your own logos and fonts, and then use the editor to find your colors. Spread the word about your concept on social media!
You know how the product you saw on an e-commerce platform is now on virtually every website you visit? This is referred to as remarketing or, as some prefer, retargeting. These web advertisements are handled and run by Google Ads / Facebook Ads, and they target users who have shown interest in your content but have not completed their orders, informing them of how relevant you are and/or giving them a discount as they browse Google / Facebook and their affiliate pages.
Remarketing isn’t intrusive: it’s a way to serve up meaningful and valuable information based on the audience’s behaviors and activities. It can, in theory, keep your company in the minds of prospective buyers.
Google/ Facebook Advertisements only bill you for results (such as visits on your page or phone calls to your company for Google, or amount of impressions/views for Facebook). On Instagram, you can use remarketing for “dynamic product advertising.”
The design tip: configure thousands of professionally crafted web banner models with the Getstencil banner editor, and generate remarketing advertisements across multiple channels. Banners can also be used to promote the website and content by using them as social media headers, shop covers, or other graphic designs.
3. Content marketing
Free, high-quality content is a perfect way to convince prospective buyers that you know your stuff, just don’t go overboard on the sales pitch. It’s not about shouting “Buy now!” to the world; it’s about demonstrating your worth and establishing credibility with your target audience.
Content should be genuine, convincing, and easy to share, such as:
- Posts on the blog
- Newsletters Podcasts
- More details, including video tutorials…
Whatever you come up with, make sure to have a call to action (CTA) along with one or two free presents.
Design tip: Use themed presentation models to build your free newsletter, e-book, or downloadable resource.
4. Marketing for social networks
Small companies put a lot of their marketing effort (and money) into social media because it gives them direct access to their target audience. It’s also a clever way to raise market awareness and convert new buyers.
Consider where your clients are when selecting outlets to spread the message. Are they on social media sites like Facebook, Instagram, Twitter, and WhatsApp? What is their relationship with social media? When are they online and responsive to your message? Each crowd has its own quirks, and you’ll need to pay attention to your followers’ behavior to truly comprehend when and where you will meet your target audience.
Don’t forget the Pinterest. This network isn’t just about coming up with birthday party plans! Many small companies get the majority of their website traffic from this source. Pinterest users are often said to have more buying intent than users on any other social media platform.
Get social after you’ve chosen and set up your social media sites. Interact with like-minded companies, strike up conversations, pay attention to what the customers are doing, and respond to questions and feedback.
Clarify your sound, tidy up your feeds (stick to a colour scheme, for starters), and build a publication calendar in terms of what you write.
To gauge your own posting pace, look at how often your rivals post, but be realistic: it’s easier to post two to three times a week consistently than to start high and then fade away.
Design suggestion: Using Getstencil templates to build your headers, icons, and posts is a surefire way to keep your brand stable. The app enables you to meet all of your Facebook Ads, Instagram, Instagram Story, Pinterest, and other needs.
5. Email marketing
Emailing, or email marketing, is essentially the process of building a database of your current and future clients. You can collect them through a website sign-up page, networking activities, or good old-fashioned word-of-mouth. While email marketing may seem to be a dated tactic, more people have email accounts than social media accounts, making it one of the most successful ways to promote your small business.
A consumer record, unlike social media sites, which we don’t own and are known to change their rules and algorithms often, is yours to hold. If that isn’t enough to persuade you, consider this: we spend 29 percent of our working day in our inboxes (that’s your captive audience), and 67 percent of users believe an email ad led to a buy, compared to 19 percent for a Facebook ad and 7% for Twitter.
Email marketing can take a variety of forms, including:
A newsletter is an excellent way to establish credibility and put the brand in front of an audience that has willingly signed up to receive it.
Customers may receive targeted, customized emails based on the details they submitted when they signed up.
Customers can be enticed to return to the site through friendly prompts – for example, “Hey, we saw you put this in your cart and forgot about it. TAKE ADVANTAGE is a discount code.”
Post-purchase survey emails, on the other hand, help you to gauge customer satisfaction with your product or service and provide them with additional benefits.
The style tip: To produce emails that catch your customers’ attention, use email header templates. You can quickly edit and change the content of each campaign until you’ve personalized a blueprint. Furthermore, most online marketing sites, such as Aweber, GetResponse, Converkit, Moosend, and others, can be combined with Getstencil templates.
Have you ever wanted to create social media images, page headers or even book covers and just found graphic programs difficult ?! 👇.👇.👇.