The Importance Of Email Automation For Your Business.

The Importance Of Email Automation For Your Business.

In this article, I will explain what exactly Omnisend is as well as everything you need to know about this tool to make the right decision on whether or not to purchase this software.

Omnisend offers features that include landing pages, email automation with a focus on e-commerce as well as advanced segmentation. Omnisend allows you to create players from ready-made templates, which saves you a lot of time. You can increase your conversion rates with its customizable elements. Customizing e-commerce marketing is not easy but with Omnisend you can do it in one click!

With so many emails marketing services on the market to name a few, Moosend, Constant Contact, Convertkit, GetResponse, Aweber, Omnisend has differentiated itself by focusing specifically on email marketing for online stores. Now that you have an idea of what Omnisend is, I suggest you take a closer look at its main features.


E-commerce and email marketing:

It is well known for anyone who is doing e-commerce in a serious way that it is very important to use email marketing to increase the turnover of the store otherwise you risk leaving a lot of money on the table!

Omnisend provides numerous email templates and intuitive drag and drop email editors, which makes creating professional looking emails so easy when coupled with Omnisend’s product selection feature and Omnisend’s click-through rate boosters, you are sure to create and send emails that your subscribers are sure to interact with.

In fact, with Omnisend you can create and launch marketing campaigns that span a wide range of channels, including sms, email and social media, which presents a goldmine!

To extend your reach you can also merge all your social media and communication channels into one unified workflow, making the automation and monitoring of your marketing campaign multi-dimensional.

Omnisend’s environment

Omnisend offers native integrations for over 30 applications in various categories such as shipping and logistics; e-commerce platforms; sales conversion and optimization; and customer support; some of Omnisend’s most popular integrations include shopify, woocommerce, opencart, shopifyplus, bigcommerce, magento drupal commerce, prestashop and more…

Omnisend offers three smart reports Omnisend’s reporting features are designed for in-depth analysis of campaigns, allowing you to go into great detail. With this feature, you can analyze every aspect of your marketing campaign to see what’s working and more importantly, what needs to be improved.

In the business world, the email list is very very important, Omnisend has not neglected this aspect. In fact, Omnisend’s versatile Lead Generation Forms offers many choices when it comes to capturing leads.

For example, you can opt for a sign-up box with a flexible pop-up widget or one of the many methods of collecting email addresses – whatever your lead generation strategy, chances are Omnisend has a sign-up form tailored to meet your needs.

What is Email Marketing Automation?

As you can probably guess, it’s the process of automating your entire email marketing process. This means that you no longer need to write and send emails manually. All this could be effortlessly handled by Omnisend as your email marketing software for your online store. Moreover, this automation can also send emails at specific times and reach your customers within the chosen hours. However, automation does not mean that the emails sent to your contact list are commonplace.

Automated operation to personalize your marketing is not new, personalizing your messages is extremely important to maintain the relationship you have with your audience with the help of Omnisend you can determine where subscribers are in their customer journey and send them messages that match their situation in the process. You can set smart triggers to ensure that the right message is sent to the right set of customers.

Omnisend also comes with a variety of pre-made marketing automation workflows. You can also use auto-renewing segments, which allow you to intelligently classify your customers based on their buying behaviors, the channels they use to interact with your brand, their activities, … etc.

Omnisend features:

  1. API
  2. Event-driven actions
  3. Alerts/Notifications
  4. Campaign Analysis
  5. Sales Analysis
  6. Real time analysis
  7. Visual analysis
  8. Multi-channel attribution
  9. Marketing automation
  10. Customer database
  11. Contact database
  12. Image library
  13. Spam blocker
  14. Customizable CTA
  15. Marketing calendar
  16. Drip marketing campaigns
  17. Multiple campaigns
  18. Customizable fields
  19. Multi-channel communication
  20. CAN SPAM compliance
  21. Dynamic content
  22. Real-time distribution
  23. Mobile optimized emails
  24. Bulk SMS sending
  25. Drag and drop function
  26. Web forms
  27. Customizable forms
  28. E-commerce management
  29. Mailing list management
  30. Subscription management

And much more …!

The best features,

– Marketing automation

– Pop-ups and forms

– Audience synchronization for ads

– SMS marketing options

– Reporting

Among the features that may be of interest to any marketer is; The performance report of your companions,

Indeed, Omnisend provides you with various reports. You can track your performance with this advanced feature. The automation report dashboard will show a complete overview of your performance. It will show you how many people have visited your website, are currently there and those who have left. You can see your automation flow by tracking click-through rates, open rates and pay attention to unsubscribe numbers.  You can see the data on the dashboard of any period according to the chosen schedule, which will help you understand how your workflows are changing your business.


Advantages and disadvantages of Omnisend I will start with the advantages:


  1. Omnisend has a product selection feature that allows you to choose a product from your online store to automatically insert into your newsletter.
  2. Omnisend is incredibly user-friendly and its back-end is very clean, you don’t need to be a computer scientist to understand.
  3. The automation is very easy to use.
  4. Omnisend allows users to send 2,000 free messages per month.
  5. Omnisend offers native integrations with many popular e-commerce platforms.
  6. Omnisend is known to be excellent 4296 Reviews
  7. Omnisend offers a free plan that includes fifteen thousand emails and its paid plans start at $16 per month.
  8. Content Editor is one of the best in the marketing industry


  1. No customizable themes for marketing,
  2. Tracking activity is slower than expected because it is real time

Omnisend and Shopify

For sure Omnisend would bring more leads to your Shopify. The features and tools of Omnisend for Shopify are incredibly easy to use. Omnisend has a variety of tools that make marketing automation simple.

For example, the connectivity between you and your customers is simplified with drag and drop. You can see the number of reviews, Omnisend: Top rated email and marketing.


Omnisend but what is the alternative? Moosend!

You can read our review here: Moosend Automatisation For All Businesses – Moosend Review – Free Autoresponder.

Price: Paid plans starting at $9/month, 30-day free trial (sign up here)

Ideal for: eCommerce, SMB, Bloggers, Publishers

Unique feature: Powerful segmentation and customization


Moosend is a great alternative to Omnisend to boost your shopify or other eCommerce store with advanced email creation tools, very powerful marketing automation and lead generation features if you want to build your contact list.

If you think the features of any of the software presented today Omnisend or Moosend are exactly what you need to grow your business, why not create a Moosend or Moosend account to see how you can boost your online business in minutes!






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