Table of Contents
- What is SEO?
- How to Rank In Google in 2021?
Hi everyone ! I am going to talk to you today about SEO, that is to say natural referencing. I will try to explain to you in simple words what it is for when you are web editor and what it is for in general. The natural referencing, therefore SEO (Search Engine Optimization) makes it possible to a site, page or article in Google results.
What are the results of Google?
Google results are the sites and pages that appear when you type a query, hence keywords, in fact, in the Google search bar. You type in the words you are looking for and there you have answers that appear. So you have the titles in blue which turn purple if you have already clicked on it.
Just below you have the URL, so the web address just below in green and then below you have the meta description. So the meta description, it is a small description of the page which made, until 2017, it seems to me, 160 characters and which has since passed at 320 characters, which means that the descriptions are bigger and the Internet user has the possibility to take a closer look at the items and find out what’s inside before you click on them.
So it improves, I think, user experience. When you type a query on Google you have results appearing. There are about ten per page. Then, it is very rare that we go to the second, third, fourth and fifth page, etc.
So, what customers want is to appear in the top SEO results. There are two types of SEO: you have natural referencing that will allow you naturally by working on the content and other parameters, but which do not necessarily interest web editors, to appear in the first results of Google, and you have the paid advertising.
In this case, the customer’s site appears with a small insert with writing: “Announcement”. In this case, that means that he paid to appear in the first results of Google. It is not natural. Why do customers absolutely want to appear in these first results?
Because, appearing in the first results of Google and especially in “the top 3”, obviously allows to drain a maximum of traffic. And what you need to keep in mind as a web copywriter is that if your client can afford to pay you, behind it, it has added value and it will be able to improve its turnover by gaining traffic.
So either by gaining traffic or by offering quality content which will inspire and interest Internet users and which will therefore lead them to a purchase. There is no website that will pay you for items if it has no economic potential behind. So this you have to keep in mind if you want to be paid.
If the site cannot afford to pay you, then you will be volunteering and this might not be what you are looking for if you are here to become a professional web writer. When a person types a query on Google, it has results. It seems to me that more than : 47% of Internet users click on the first result Then, each result receives fewer and fewer visitors. So the further down we go to the top of Google, the fewer visitors the sites receive.
Who chooses all this?
This positioning comes from a algorithm. I believe there are a thousand engineers working on it daily, 24 hours a day. This Google algorithm will scan sites regularly. If they are interesting, fine structured, with good HTML markup, it will index them. Once they are indexed, it will position and this is where the SEO web copywriter comes in. You will work on articles by inserting keywords and a good structure with good HTML markup. Don’t panic, it’s very easy. Besides, I have an article on it. On my blog, go see “HTML Markup for Dummies” from the sitemap.
From a good structure, of keywords and the use of the semantic field, you will be able to allow your customers to see their sites and articles appear in the first results of Google. Once you have achieved this, you very quickly start to be the king of oil since a client who sees that his editor allows him to gain places on Google obviously continues to work with him since he is the “Grail”. Why is it the “Grail”? As I told you, because, the better we are positioned on Google and the more traffic we have.
The more traffic we have, the more likely we are to get client. The web editor will participate in increasing the turnover of a client and that’s why that the web editor who always works well has clients and can have a very good salary. I take this opportunity to tell you about the other levers that allow you to be well referenced on Google.
In addition to editorial content which is the job therefore of the SEO web copywriter, there is the internal mesh which are the links from article to article and from page to page which will strengthen interest from Google.
Then you have the backlinks. These are the links which come from other sites and which point towards yours finally, towards that of the customer. Backlinks are only interesting when sites are big sites, sites of interest. If you have a backlink of a small website that has very little traffic which is not interesting, it is not necessarily good for SEO.
Then you have the optimization of the videos, image optimization and you also obviously have the user experience which is taken more and more into account by the Google algorithm.
For example, if the algorithm sees that the Internet user types a request on Google, that he gets results, that he clicks on the suggestions of the Google algorithm and that he goes on a site, that he looks at it a little bit, but that does not suit him, which goes back and who chooses another article and that there, this time, he stays a long time on the site, navigates on it, clicks from page to page, in this case, the Google algorithm will say to itself: “But I was wrong.
I put the wrong site in the first position since people go back and stay a long time on the site or page that I put in second position.
In this case, in a few days, you can see the second article which returns to first position. This is the “user experience”. It is Google’s algorithm that will take into consideration of the behavior of Internet users.
Needless to say that the more interesting your article, the more successful you will be in engaging readers and answer their questions, the query they asked, the question they asked in the Google search bar and the more likely you are to keep your readers.
The more you keep your readers, the better your article will be positioned in the results of Google because it takes into account the user experience also called “UX”. I hope with this little information you can see more clearly and understand a little better what SEO is, natural referencing, what it is for and why it is important to master it when you are a web editor.
How to rank on the first page of Google?
I’m gonna show you exactly how to rank on the first page of Google step-by-step in fact I use this exact formula to rank on the first page of Google for competitive keywords like link building tools backlinks and SEO checklist.
Now it’s time for me to reveal the process that you can use to rank on the first page of Google step-by-step so let’s kick things off with step number one find 3 keywords so your first step is to find 3 keywords these are keywords that you’ll create content around in the next step and here’s exactly how to find great low competition keywords.
First head over to answer the public this free tool finds questions that people ask on forums blogs and on social media and it turns those questions into awesome keywords the best part the keywords that you get from answer the public are usually longtail keywords,
In case you haven’t heard of them before longtail keywords are just keywords that are long and very specific for example a keyword like keto diet is a short tail keyword but diet breakfast recipes is a longtail keyword even though not a lot of people tend to search for longtail keywords they’re also not super competitive which makes them perfect keywords to go after if you’re just starting out.
Another great way to find keywords this is believe it or not read it just head over to a subreddit where your target audience hangs out and take a look at the topics that people are talking about you can even pop these topics in to answer the public to find longtail versions of these topics finally head over to exploding topics calm this is another free tool that bubbles up trending topics and industries like tech health fashion marketing and more and because these topics are relatively new the keywords that people use to find information on them aren’t usually that competitive so once you have at least three keywords ready to go;
It’s time for step number two create epic content so I recently teamed up with buzzsumo to analyze nine hundred and twelve million articles and one of our most surprising findings was that most content on the web doesn’t get shared or linked to in fact we found that 94% of all articles online have zero links zero and there’s a simple reason for that most of the content that people publish isn’t that great and if it’s not great it’s gonna get lost among the millions of blog post tweets YouTube videos and twitch streams,
that come out every day so for your content to stand out it can’t just be good or even great for your content to be something that someone else would want to actually link to it needs to be epic now there’s no formula for creating epic content or else everyone would do it but there are a few things you can do to increase the odds that people will share and more importantly link to your content;
First you want to publish content that’s long and in-depth the buzzsumo study that I mentioned earlier uncovered a little interesting nugget and that nugget was that longer content gets more links than short content specifically long-form content gets an average of 77 percent more backlinks than short content,
Does this mean that publishing longer content will automatically bring in thousands of links of course not but publishing in-depth content that does cover in our topic in depth can increase the odds that people link to you for example this post of my blog is 4,500+ words long and because this post has everything, there is to know about link building in one place over a thousand different sites have linked to it next you want to add a hook to your content a hook is something that would make a blogger or journalist want to link to your content your hook can be a stat a case study example a unique strategy a rare interview a tool or widget or even a visualization basically anything that makes someone else say Wow I need to link to this can work,
For example a few years ago I published one case study of how I increased my blog’s conversion rate the hook in this case was a specific case study that people could reference I also wrote about a unique strategy in that case study called the content upgrade which was another hook and because my page wasn’t just high quality content but included several hooks lots of people have linked to that post now that you epic content is ready to go.
It’s time for step number three keyword optimize your content on page SEO has changed a lot over the last few years back in the day keyword optimization was all about stuffing your page with keywords but that doesn’t really work anymore instead the goal of on-page SEO today, is to give Google context about what your page is all about yes you still want to use keywords on your page but you also need to help Google understand your pages overall topic.
Here’s how to do it your first step is to include your target keyword and a few important places on your page that way Google can understand that your page is about that specific term specifically you want to add your keyword to these areas of your page?
Next it’s time to give Google more context about your page and the best way to do that LSI keywords LSI keywords are words and phrases that are closely related to your target keyword put another way there are terms that tend to show up next to your keyword around the web;
For example if your target keyword was fresh prints LSI keywords would be terms like this and when Google sees these LSI keywords on your page it makes them say we’re confident that this page is actually about that topic you can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results so bold suggested keywords here usually make great LSI keywords then sprinkle in a few of these LSI keywords on your page and you’re good to go with.
That let’s dive right at to step number four optimize your content for users back in the day Google would rank pages based almost a hundred percent and who had the most backlinks yes backlinks are still important and I’ll show you exactly how to build backlinks in the next step,
But to rank in Google today backlinks aren’t enough your content also needs to be optimized for users that’s because Google pays very close attention to how people interact with your site in the search results and if they notice that people are clicking on your site and then quickly heading back to Google and they’ll down rank you barring next, but if they see users sticking on your page that’s a sign that you’re giving Google searchers what they want this is awesome and you’ll usually get a rankings boost with that is exactly how to optimize your content for users so they stay on your page first structure content so people start getting actionable info ASAP,
In other words you don’t want to start your post off with a long explanation about why the topic is important that’s only gonna make people bounce instead use a short intro then get right into the steps tips recipes workout plans or whatever your going to cover in your posts.
Make sure that your contents design is on point studies show that people largely judge your site based on design first in content second so if your site looks like this you can expect a really high bounce rate now that doesn’t mean that your site needs to win and heat design awards or look fancy in fact in my experience a simple design tends to work best.
For example if you look at this post there’s nothing remotely fancy about it but it does have a clean design that makes it easy to read and skim which leads us to our last step, step number five build backlinks our backlinks still important for SEO yeah in fact proficient Digital has been tracking the importance of backlinks over the last three years and they found that links are basically just as important today as they were since they first started tracking them and if you follow the steps so far by creating epic content optimizing it for users and adding hooks you already have a strong foundation for building backlinks,
It’s just a matter of getting your content out there to actually build those links and the best way to do that broke in link building in fact I used broken link building to get this link from us super authoritative website;
Here’s how it works, first find a broken link on a page that you want to get a link from I personally use the helpful check my links extension for Google Chrome which is free it automatically crawls all of the links on a page and IDs broken links next you want to find a post on your site that will make a good replacement for the dead link,
For example I’ve recently found a broken link on my page and after looking through my site I found post that would be a pretty good replacement now it’s not a one-to-one match to what the person linked to but it’s close enough finally reach out to the person that runs that site and ask them to swap out the dead link for a link to your content.
Now for this process you can definitely work with the email script as you send these out but I definitely don’t recommend sending out this same generic email to a hundred different people, in fact an outreach study that I recently did with pitch box found that personalized emails got 32 percent more replies than emails that use the same exact pitch for everybody for example you can see that this broken link building email that I recently sent out is super personalized.
Now before we close out this SEO article I want to show you a quick bonus step use unique images can using stock photos on your site hurt your Google rankings as it turns out they might the folks that reboot online recently ran an interesting experiment they created ten brand new websites all optimized around a keyword that they made up for the experiments, on five of the sites, they used five stock photos that were already used on a bunch of other websites and for the other five they actually took their own images that way they were a hundred percent unique.
So what did they find they discovered that the five websites that had unique images which are the green lines in this chart you see here outrank the sites that didn’t use unique images which are the red lines from the chart so what’s the bottom line,
Whenever you can try to use unique images in your content these can be pictures that you take with your phone or illustrations that you make in Photoshop or screenshots that you take yourself as this study showed unique images seem to have a direct impact on rankings did you learn something new from today’s article’s if so please make sure to comment right now 😉