Welcome to freedombizmachine.com for a new article. Today I’m going to show you how I do my product research to find niches and profitable products to sell on Amazon. The tool I’m proposing today is Helium 10, it’s a well-known and very powerful software to do ultra-accurate research and analysis of products that sell best on Amazon.
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Helium 10, offers you 2 billion products in Amazon’s database, with indications on the annual turnover, indications on the number of products sold per month, indications on the trend of the product and more… There is really a huge amount of important information to be able to do the research of products and validate your idea afterwards.
- Fragile products, simply for a question of transport, you will most of the time, 97% of the time take your products in China to send them to Europe, America or Australia. The transport is really a critical moment for fragile products and you can have a lot of loss when you arrive on Amazon.
- Electronic products are quite complicated when you start on AmazonFBA, because the only way to know if the product is good is when the customer is delivered and satisfied with his purchase. If you don’t have a VERY GOOD SUPPLIER, I don’t recommend this category even though it is a very, very profitable category.
Indeed, you have a very high risk of defective products and subsequently a significant risk of bad reviews that can ruin your business on Amazon.
- Cosmetic and edible products, for the simple reason of the regulations around these types of products. These are products that are really to be avoided as a beginner, because you don’t have any knowledge of current regulations to respect, unless you are a Specialized Lawyer and you certainly don’t have specific certificates since you are importing your products from another country with other regulations…
- Seasonal products, that is to say anything that will be sold periodically, such as Christmas, Valentine’s Day, Mother’s Day, Father’s Day… The point that can slow down this activity is the complex management of stocks, because from the moment you have a stock shortage, it can really affect your ranking on Amazon.
Trending products are the type of product that can ruin you financially, especially if you buy a lot of inventory. The trending product is like a Buzz video, it makes a huge buzz but it disappears right away! It’s a product category that will fade over time, so avoid it.
You need to go to Helium 10 and select the black box, you have the option to search by product, keywords, competitor, niche or product targeting. So, it’s really up to you.
For our demonstration we will choose the search by product, first you have to choose the category, scroll down your list and make your choice. Then you have the revenue per month that the product makes on Amazon, I advise you to start quite low $2000, so you can see the products that start to sell quite well on Amazon but it will depend on what you want to do and your search strategy.
Then you have the price, the price at which the product is sold on Amazon. Avoid selling products with prices that are too low. You need to sell a lot of units to make a lot of money, so if you sell expensive products, you will make a lot of money with few units sold on Amazon.
Most importantly, you really need to be profitable in the end on your products with a minimum of 25 euros and a maximum of 55 euros, because you don’t have an unlimited budget as a beginner. So, we don’t want to have a product that costs too much to buy, because you must not forget that you have to buy stock. The recommended stock on Amazon is 200 units. Do your calculations.
Then we have the number of reviews on the product sheet. What I advise you is to put a low number of reviews between 80 and 200. Simply, for a beginner you cannot compete with older sellers and with more important customer reviews 600, 700 or even +1000 reviews, it will be very difficult for you to get sales for the same products.
Indeed, social proof is what you should aim for to develop your business on Amazon or on other marketplaces. As you can see, I encourage you to compete with sellers with less reviews as possible, so that you can actually hope to make it to the first page and get sales.
Regarding the review rating, it will help you specially to have an idea about the product sheets or simply the products that are not appreciated by the customers. Having a rating below 4 stars is to be considered as a bad product sheet and thanks to the experiences gained from this analysis of Helium 10 you will be able to learn from the mistakes of other sellers on Amazon.
For competing sellers, I advise you to reduce the number of sellers to the minimum to have less competition. Again, it depends on how you want to sell on AmazonFBA because of course other strategies are possible.
For product variations avoid selling multiple variations, focus on one product variation. For example, a desk lamp, black. Don’t start having other variations such as, White Lamp with 12 CM lengths, Blue Lamp with 17 CM lengths … you risk getting lost because of the higher inventory costs!
Here you are, click on search 🔎 now is thanks to Helium 10 you have the possibility to find your niche or your product to sell on AmazonFBA while following the criteria I just mentioned above.
Helium 10 is based on the premise that on Amazon there is a lot of information and sorting through this information is essential for sellers to get the best possible results.
In this sense, Helium 10 was designed to help sellers optimize their sales results on Amazon. Based on the fact that it can be very complicated to make an effective product selection on the platform, especially for new Amazon sellers, the idea was to develop a tool that would bring together the most useful features for sellers.
Helium 10 is a program that keeps its promises. Indeed, with JungleScout the competition is tough!
You can read our review of JungleScout here,
In just a few years, Helium 10 has established itself as one of the leading references in the field. Today, the solution integrates 20 tools that assist Amazon’s top sellers in their search optimization tasks
Black Box is one of the most powerful features on Helium10! The name Black Box refers to the black box of an airplane, in which there is a lot of information. The Black Box is mainly used to search for products on Amazon. We are in the first phase of the search process on Amazon, which consists in identifying a product with a potential sale. It is a very advanced tool with a very advanced search.
Similar to Google Trends, Trendster is a tool that can provide you with data on specific product searches, also related to the keywords you want to rank for.
In order to use this feature, you will need the ASIN of the product and the keyword to be analyzed as results you will have Best-Seller Rank Graphs. In this way you will have a vision of the sales trends
Helium 10 chrome extension
Like all extensions, the Helium 10 chrome extension is a free extension that works perfectly in combination with the Black Box and will help you in your search process to identify the best products!
The choice of keywords is essential when searching for products and especially for SEO, the Frankestein feature is very useful to select the best keywords to choose. The best way to do this is to double search with other tools and come back with Frankestein to clean the list of duplicates for example.
Scribbles is not to be confused with Sqribble.
As a complement to Frankestein, Scribbles helps you build SEO optimized sales pages by optimizing the title, bulleted lists, description and end keywords for a perfect product listing.
The Index Checker
Helium10’s Index Checker is a tool that allows you to check if a certain product, thanks to its ASIN, is listed on the Amazon search engine for a given set of keywords. It will help you to check if your products are indexed on Amazon.
The Refung Genie
This is a specific tool for Helium10, I would say that it is intended for sellers with a fairly high volume of sales, this is where Refund Genie makes sense. Thanks to this tool, you will be able to recover the refund from Amazon for damaged or lost goods.
Other very powerful tools can be found on; Adtomic, Portals, Market Tracker, Mobile App…
I also have a little gift for you that will save you a lot of money ….
50% discount on the first month of subscription. Promo Code: FREEDOMBIZ50
10% discount for life These two codes are not cumulative. Promo Code: FREEDOMBIZ10
If you plan to use Helium 10 for a long time, we advise you to opt for the 10% discount offer.